WHAT IS ECOFFICIENCY?
Ecofficiency is an ethical model of responsible consumer behavior, lifestyle choice, and proactive response that results in positive social and environmental impacts on our communities and planet.
Ecofficiency helps us better understand the structure of sustainability by defining the relationships between economy, ecology, and equity.
In turn, this understanding allows us, as individuals, to more easily see the importance of making efforts to push for responsible consumer behavior.
We encourage people to “practice ecofficiency” - in their homes, businesses, and communities - as a way to become part of the solution to the problems our world faces.
THE US CONSUMER
The US, less than 5% of the world’s population, consumes more than 25% of the world’s resources. All of the stuff we consume comes from somewhere, with huge impacts made in the places from where they come.
These impacts can be positive or negative, affecting both society and the environment.
The US had a 2010 trade deficit of $497.8 billion, which means the US consumed $497.8 billion more worth of goods and services than it produced!
We, as individual consumers, have the ultimate power in shaping these impacts. Businesses and corporations have continually proven that they will do what we demand of them through our consumer behavior…providing us – the individual consumer – with a great deal of power.
However, as Uncle Ben in the first Spiderman movie reminds us, “with great power comes great responsibility!” The time has come for us to ask ourselves if we are honestly living up to our responsibilities. Are we doing all we can to make our world a better place?
Unfortunately, it cannot be denied that we have allowed our lifestyle choices, and subsequent consumer behavior to result in numerous social and environmental problems.
However, we can consume smarter, and with positive impacts; it’s simply a matter of inspiration and commitment…and this commitment starts at the individual level – with you and me.
To learn more, download our Ecofficiency Philosophy HERE
OUR MISSION
To inspire an ethic of consumer responsibility, lifestyle choices, and individual actions that result in positive impacts on society and the environment.
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